Price, value and quality have become more prioritized.

Natural and organic sales are expected to grow 5% annually through 2028.

Offerings focus on protein content and gluten-free formulations.

Projections call for $1.5 trillion in sales in 2025.

Findings come from Mattson 2025 Macro Movements report.

Healthy foods, global cuisine top list.

Report reveals salsa, mango, sushi and melon as popular flavors.

Volume sales are expected to increase between zero and 1%, according to Circana’s year-end predictions.
 

The association’s annual report also highlighted cold brew beverages and Southeast Asian cuisine.
 

FitCrunch joins 1440’s portfolio which includes Pure Protein, MET-Rx and Body Fortress.