At our bakery ingredients headquarters Mauri Research & Technology in Made, the Netherlands, the AB MAURI Global Bakery Ingredients (BI) business conducts all global bakery ingredients research.
It is here we also prepare technology for market in the shape of superior value propositions for existing products as well as the provision of compelling new product ideas.
This all starts with an active insights programmed into consumer trends and market consequences; new technology developments in raw materials; their synergies and process variations.
Our AB MAURI local companies contribute to and draw upon our combined pool of knowledge. Each country takes a large portion of global expertise and combines it with their local knowledge of ingredient needs, bakery processes and, most importantly, the knowledge of what the local consumer references.
It’s a great recipe!