1 Baxter Research, March 2020
2 BPA Report - June 2020, 11,700 Unique Total Qualified (11,005 Print + 1,433 Digital)
3 Baxter Research, March 2020 - Reader + Pass Along Readership
4 BPA Report - June 2020 - The sum of the monthly averages for Morning Brief, Bakingbusiness.com Daily, Bakingbusiness.com Weekly, Baking & Snack Update, Baking & Snack International Update, Packaging Update, Operations Update, Formulations Update, Innovations Update and Food Safety Monitor e-newsletters.
5 Publisher’s own data - may include duplication of viewers across/within channels; Figure includes pass-along readership for print circulation.