Circulation

PURCHASING ENGAGEMENT
94% of readers report involvement in purchasing, recommending, specifying or approving ingredients, equipment, packaging materials and transportation/distribution decisions.¹

CIRCULATION INFORMATION

READERSHIP BY JOB FUNCTION²

1 Baxter Research, March 2020
2 BPA Report - June 2020, 11,700 Unique Total Qualified (11,005 Print + 1,433 Digital)
3 Baxter Research, March 2020 - Reader + Pass Along Readership
4 BPA Report - June 2020 - The sum of the monthly averages for Morning Brief, Bakingbusiness.com Daily, Bakingbusiness.com Weekly, Baking & Snack Update,   Baking & Snack International Update, Packaging Update, Operations Update, Formulations Update, Innovations Update and Food Safety Monitor e-newsletters.
5 Publisher’s own data - may include duplication of viewers across/within channels; Figure includes pass-along readership for print circulation.