Digital Marketing
Launched in January 2020, the Since Sliced Bread podcast explores a new topic each season to uncover fresh answers to the commercial baking industry’s latest challenges. In this unique sponsorship opportunity, Baking & Snack hosts candid conversations with industry leaders about pressing issues impacting the industry today.
For rates, please contact your sales representative.
TARGETED EMAIL MARKETING
Deliver your message directly to your best prospects. Targeted emails are a great way to introduce new products, announce special offers and drive qualified traffic and leads to your website.
For rates, please contact your sales representative.
ADVERTORIALS
Tell your unique story and promote your special capabilities with advertorials in the print Baking & Snack magazine. Advertisers have the option of providing their own content or having our editors and designers write and produce the piece. As an added bonus, your advertorial in Baking & Snack's digital edition links directly to your website, driving engaged readers to your doorstep.
A New Way to Engage
Reach Sosland Publishing website visitors as they visit social media sites, navigate the web or use mobile apps.
Enhance Your Reach
Audience Extension amplifies your message to our qualified readers resulting in higher conversion and engagement rates. Place your message in the right place at the right time to the right people.
Pricing:
- $4,000 for Facebook* or Google**
- $7,000 for both Facebook and Google
- $1,000 to expand audience reach
*Facebook includes Instagram, Facebook Messenger and the Facebook Audience Network.
**Google includes the Google Search and Display Networks.
AUTOMATED MARKETING CAMPAIGN
Our Automated Marketing Campaigns (AMCs) empower brands to amplify their marketing efforts across various channels. With AMCs, emails are targeted to an audience defined by behavior, preferences or desirable characteristics. The engagement of this first message triggers a more personalized follow-up email. With this approach, marketers can get a highly defined level of engagement with the audience they want to reach.
BRONZE VOYAGE: 2 Emails
- $6,250
- Email 2 sent to Opens
- OR $9,250
- Email 2 sent to Non-Opens
- Email 1
- Audience list of up to 10,000 derived from base demographics and/or behaviors
- Email 2.
- Sent to Non-Opens OR Opens (Clicked or Non-Clicked) of email 1
- Sent 4-6 days after initial send
SILVER VOYAGE: 2 emails and 1 Website Display Ad
- $9,000
- Email 2 sent to Opens
- OR $12,000
- Email 2 sent to Non-Opens
- Email 1
- Audience list of up to 10,000 derived from base demographics and/or behaviors
- Email 2
- Sent to Non-Opens OR Opens of email 1.
- Email 2 can target the behavior independently of email 1 (Not Opened, Opened/Clicked, Opened/Not Clicked)
- Sent 4-6 days after initial send
- 1x ROS Ad
- Ad targeted to audience and behavior (Opened/Not Opened of email 1)
- Can be a Leaderboard/Medium Rectangle Companion for 10 days, or an Interstitial for 1 week (7 days)
GOLD VOYAGE: 3 emails
- $10,350
- Email 2 sent to Opened/Clicked OR Opened/Not-Clicked
- Email 3 sent to Opened/Non-Opened
- Email 1
- Audience list of up to 10,000 derived from base demographics and/or behaviors
- Emails 2 & 3
- Sent to Non-Opens and Opened of email 1
- Sent 4-6 days after initial send
PLATINUM VOYAGE: 3 emails and 2 Website Display Ads
- $12,750
- Email 2 sent to Opened/Clicked
- Email 3 sent to Opened/Non-Clicked
- OR $15,750
- Email 2 sent to Opened/Clicked
- Email 3 sent to Opened/Non-Clicked
- Email 1
- Audience list of up to 10,000 derived from base demographics and/or behaviors
- Emails 2 & 3
- Sent to Non-Opens OR Opens of email 1
- Each email can target the behavior of email 1 (Not Opened, Opened/Clicked, Opened/Not Clicked)
- Sent 4-6 days after initial send
- 2x ROS Ad
- Ads targeted to audience and behavior (Opened/Not Opened of email 1)
- Can be a Leaderboard/Medium Rectangle Companion for 10 days, or an Interstitial for 1 week (7 days)
E-ZINES
Spotlight your company’s technology or service by showcasing how it addresses a current consumer trend in the marketplace or how it delivers solutions to baking companies’ challenges. Your team or our editors share the details behind success stories from your customers’ perspective, supplemented by input from your company’s subject-matter expert, creating a credible, multimedia platform for informing your customers while enticing them with a call to action. Your e-zine will be promoted via email, in newsletters for one week and on the BakingBusiness.com homepage. Following the promotion, you will be sent a detailed report of the downloads which will include name, company, title, email, phone, state and country.
WEBINARS
Baking & Snacks' webinars offer a powerful activation opportunity for brands looking to share their compelling content and expert insight with targeted audiences. Leveraging Baking & Snacks' reach to its exclusive subscriber database drives significant viewership and ensures that your messaging is heard by difference makers across the baking industry.
WHITE PAPERS
BakingBusiness.com will host your white paper and promote it to a targeted audience. White paper hosting includes a reference on the white paper listing page and a dedicated detail page. Your white paper will be promoted via email, in newsletters for one week and on the BakingBusiness.com homepage. Following the promotion, you will be sent a detailed report of the downloads which will include name, company, title, email, phone, state and country.
VIDEO SPOTLIGHT
Let bakingbusiness.com host your company video. Your video will be featured on the home page for one month, promoted in Baking & Snack newsletters for one month and housed on the video page for one year. In addition, your video will be sent via email to a list of 5,000.
CUSTOM MEDIA
BakingBusiness.com offers a variety of uniquely tailored media opportunities in both print and digital media for your targeted marketing needs.