Digital Marketing
Native content extends your brand’s recognition within the food industry through Baking & Snack’s high-traffic website, bakingbusiness.com. Your brand’s thought leadership, processing expertise, or other native content will be woven within bakingbusiness.com and will also be promoted in one of Baking & Snack’s newsletters to engaged readers.
- Your team will submit original content for the native article placement, including the story’s copy, headline, teaser, logo, and images.
- Your native article will be featured on bakingbusiness.com and will also appear as one of our headlines in a Baking & Snack weekly newsletter along with a “sponsored by” notation. The native content will run for one month in the weekly newsletter.
- Your team will have access to leads generated from the newsletter promotion
For rates, please contact your sales representative.
Our iba 2023 Invite Video offers a dynamic pre-show opportunity to share with existing and potential customers your company’s latest innovations being showcased during the fair and preview what more they can expect to see at your company’s booth.
Through a Q&A with a Baking & Snack editor, your company’s subject matter expert will have the opportunity to share more about your portfolio of products on display and what’s new in support of wholesale and retail markets.
- A fully produced 3-5 minute video by Baking & Snack featuring:
- An interview with your product expert conducted by a Baking & Snack editor
- Your brand’s imagery and/or b-roll (provided by your brand)
- Your brand’s logo displayed throughout the video
- The video will be hosted on bakingbusiness.com and Baking & Snack’s YouTube channel.
- A targeted “Sponsored by” email featuring your branding and a link to the video will be deployed to an audience of 10,000 and followed by lead reporting.
- A sponsored message featuring your iba Invite Video and will appear in the Baking & Snack Weekly Update newsletter.
- The sponsored video will be shared on Baking & Snack’s social media channels.
- Once published and deployed, the iba Invite Video may also be shared by your brand as desired.
For rates, please contact your sales representative.
The Since Sliced Bread podcast engages industry leaders in candid conversations about pressing issues impacting the industry today. Your sponsorship will include three audio ads within each podcast episode, a roadblock on the podcast page (leaderboard and three medium rectangle ads), a sponsorship mention in the podcast alert (blockbuster) and in social media posts.
Q1, Season 13: Food Safety and Sanitation: In light of new
food safety challenges, learn from the experts about the latest
food safety and sanitation strategies.
Q2, Season 14: Baking on the Fringes: Learn from the
bakers who are exploring keto-friendly, grain-free and
gluten-free, cannabis, and more niche innovation.
Q3, Season 15: Artisan Baking: Meet bakers who are
staying true to their artisan roots while scaling up to meet
demand for Old World breads.
Q4, Season 16: Bakers Helping Bakers: The baking
industry is a community that is always willing to help in both
times of growth and crisis.
For rates, please contact your sales representative.
Bring your solutions to life with engaging customer-centric video content
Our case study videos offer dynamic opportunities to share benefit-driven narratives while elevating your marketing message, raising brand awareness, and ultimately generating leads. Through this content, your brand will share a customer success story via a video interview with a Sosland Publishing editor/industry expert. From the challenge to development strategy and implementation, the customer (and your brand, if appropriate) will walk viewers through the process their teams endured to achieve success.
For rates, please contact your sales representative.
TARGETED EMAIL MARKETING
Deliver your message directly to your best prospects. Targeted emails are a great way to introduce new products, announce special offers and drive qualified traffic and leads to your website.
For rates, please contact your sales representative.
ADVERTORIALS
Tell your unique story and promote your special capabilities with advertorials in the print Baking & Snack magazine. Advertisers have the option of providing their own content or having our editors and designers write and produce the piece. As an added bonus, your advertorial in Baking & Snack's digital edition links directly to your website, driving engaged readers to your doorstep.
A New Way to Engage
Reach Sosland Publishing website visitors as they visit social media sites, navigate the web or use mobile apps.
Enhance Your Reach
Audience Extension amplifies your message to our qualified readers resulting in higher conversion and engagement rates. Place your message in the right place at the right time to the right people.
Pricing:
- $5,500 for Facebook* or Google**
- $6,500 for both Facebook and Google
- $1,000 to expand audience reach
*Facebook includes Instagram, Facebook Messenger and the Facebook Audience Network.
**Google includes the Google Search and Display Networks.
AUTOMATED MARKETING CAMPAIGN
Our Automated Marketing Campaigns (AMCs) empower brands to amplify their marketing efforts across various channels. With AMCs, emails are targeted to an audience defined by behavior, preferences or desirable characteristics. The engagement of this first message triggers a more personalized follow-up email. With this approach, marketers can get a highly defined level of engagement with the audience they want to reach.
BRONZE VOYAGE: 2 Emails
- $6,825
- Email 2 sent to Opens
- OR $9,450
- Email 2 sent to Non-Opens
- Email 1
- Audience list of up to 10,000 derived from base demographics and/or behaviors
- Email 2.
- Sent to Non-Opens OR Opens (Clicked or Non-Clicked) of email 1
- Sent 4-6 days after initial send
SILVER VOYAGE: 2 emails and 1 Website Display Ad
- $9,715
- Email 2 sent to Opens
- OR $12,600
- Email 2 sent to Non-Opens
- Email 1
- Audience list of up to 10,000 derived from base demographics and/or behaviors
- Email 2
- Sent to Non-Opens OR Opens of email 1.
- Email 2 can target the behavior independently of email 1 (Not Opened, Opened/Clicked, Opened/Not Clicked)
- Sent 4-6 days after initial send
- 1x ROS Ad
- Ad targeted to audience and behavior (Opened/Not Opened of email 1)
- Can be a Leaderboard/Medium Rectangle Companion for 10 days, or an Anchor for 1 week (7 days)
GOLD VOYAGE: 3 emails
- $10,850
- Email 2 sent to Opened/Clicked OR Opened/Not-Clicked
- Email 3 sent to Opened/Non-Opened
- Email 1
- Audience list of up to 10,000 derived from base demographics and/or behaviors
- Emails 2 & 3
- Sent to Non-Opens and Opened of email 1
- Sent 4-6 days after initial send
PLATINUM VOYAGE: 3 emails and 2 Website Display Ads
- $13,375
- Email 2 sent to Opened/Clicked
- Email 3 sent to Opened/Non-Clicked
- OR $16,550
- Email 2 sent to Opened/Clicked
- Email 3 sent to Opened/Non-Clicked
- Email 1
- Audience list of up to 10,000 derived from base demographics and/or behaviors
- Emails 2 & 3
- Sent to Non-Opens OR Opens of email 1
- Each email can target the behavior of email 1 (Not Opened, Opened/Clicked, Opened/Not Clicked)
- Sent 4-6 days after initial send
- 2x ROS Ad
- Ads targeted to audience and behavior (Opened/Not Opened of email 1)
- Can be a Leaderboard/Medium Rectangle Companion for 10 days, or an Anchor for 1 week (7 days)
E-ZINES
Spotlight your company’s technology or service by showcasing how it addresses a current consumer trend in the marketplace or how it delivers solutions to baking companies’ challenges. Your team or our editors share the details behind success stories from your customers’ perspective, supplemented by input from your company’s subject-matter expert, creating a credible, multimedia platform for informing your customers while enticing them with a call to action. Your e-zine will be promoted via email, in newsletters for one week and on the BakingBusiness.com homepage. Following the promotion, you will be sent a detailed report of the downloads which will include name, company, title, email, phone, state and country.
WEBINARS
Baking & Snacks' webinars offer a powerful activation opportunity for brands looking to share their compelling content and expert insight with targeted audiences. Leveraging Baking & Snacks' reach to its exclusive subscriber database drives significant viewership and ensures that your messaging is heard by difference makers across the baking industry.
WHITE PAPERS
BakingBusiness.com will host your white paper and promote it to a targeted audience. White paper hosting includes a reference on the white paper listing page and a dedicated detail page. Your white paper will be promoted via email, in newsletters for one week and on the BakingBusiness.com homepage. Following the promotion, you will be sent a detailed report of the downloads which will include name, company, title, email, phone, state and country.
VIDEO SPOTLIGHT
Let bakingbusiness.com host your company video. Your video will be featured on the home page for one month, promoted in Baking & Snack newsletters for one month and housed on the video page for one year. In addition, your video will be sent via email to a list of 5,000.
CUSTOM MEDIA
BakingBusiness.com offers a variety of uniquely tailored media opportunities in both print and digital media for your targeted marketing needs.