Companies launch new products pumped up with protein.
The Kellogg Co.’s Kashi brand is unveiling two new gluten-free plant protein-packed products: GoLean Clusters Vanilla Pepita Cereal and GoLean Plant Powered Bars. Kashi’s new cereal features a blend of popped sorghum, rolled red beans, pea crisps, nutty pepitas and vanilla. The gluten-free cereal contains 9 grams of protein and 6 grams of fiber per serving. Kashi’s Plant Powered Bars are made with grains, nuts, seeds and pea crisps topped with nut butter or sunflower seed butter. The bars come in four flavors: Salted Dark Chocolate & Nuts, Honey Pecan Baklava, Dark Chocolate Cashew Chia, and Peanut Hemp Crunch. Each bar delivers 8 grams of protein and 4 grams of fiber per serving.
“At Kashi, we take pride in curating plant-based ingredients like pulses, seeds and grains in a way that no one else can to create amazing food experiences that enable uplifting health,” said David Denholm, chief executive officer of Kashi. “We thoughtfully crafted the new GoLean recipes to nourish and fuel active lifestyles, without relying on gluten or soy, to meet people’s nutrition needs. We’re excited to say gluten-free has never tasted so good and been so good for you.”
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The Glukos Co., Inc. is launching a line of protein bars made with glucose instead of maltodextrin or sucralose. The bars, made with whey protein isolate, contain no sucrose, high-fructose corn syrup, or artificial sweeteners, colors or flavors. Available in chocolate peanut butter, Cookies N’ Crème and Rocky Road varieties, Glukos protein bars feature 15 grams of protein and 200 calories.
“Knowing the protein market is saturated with ambiguous claims and unrecognizable ingredients, we had to provide consumers with a clear differentiator and believe glucose provides us with the edge,” said Mick McCormick, president and chief executive officer of Glukos. “The utilization of glucose in our new protein is an absolute game changer, but, just as important, our bars and powders taste better than any protein on the market.”
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Abbott, the company behind products like Pedialyte and Ensure, is entering the snack category with a new brand of gluten-free bars. Made with non-bioengineered ingredients, including Mission figs, Marcona almonds, quinoa and elderberry, Curate snack bars contain 190 to 200 calories and 4 to 7 grams of protein.
Six varieties include Dark & Tempting, featuring balsamic vinegar, fig and hazelnut with orange citrus zest; Harmonious Blend, which has Marcona almonds and apricot, plus hints of lemon, vinegar, quinoa and honey; Irresistible, with chocolate, strawberries, pistachio, toasted oats, quinoa and almond butter; Indulgent, featuring dark chocolate and hazelnuts blended with chia seeds, almonds and vanilla; Salted Decadence, which has dark chocolate and almonds with hemp seeds, quinoa and California sea salt; and Sweet & Tart Berry Bliss, with wild blueberries, blackberries, raspberries and cranberries combined with almonds, chia seeds, quinoa and flaxseeds.
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Flowers Foods’ Tastykake brand is celebrating the soon-to-be season with two new spring-inspired sweets and the return of three favorites. Tastykake is offering one new mini donut flavor: peach cobbler, which features a peach flavored donut covered in a sweet cobbler crumble; and bringing back strawberry, which offers a strawberry flavored donut coated in traditional powdered sugar. Kandy Kakes also return in two limited edition flavors: Lemon Kandy Kakes feature a white coated vanilla sponge cake stuffed with lemon crème, and Strawberry Kandy Kakes offer white coated vanilla sponge cake filled with strawberry crème. Finally, Tastykake is unveiling new Cherry Sweet Rolls, which feature an iced sweet roll packed with cherry filling.
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Kettle Brand, a wholly-owned subsidiary of Snyder’s-Lance, has added an avocado oil line to its chip portfolio. Cooked in 100% avocado oil and seasoned with infused salts, the chips come in three varieties: Avocado Oil Himalayan Salt, Avocado Oil Chili Lime with citrus infused sea salt, and Avocado Oil Hawaiian Barbeque with ginger infused sea salt. The chips are free from bioengineered ingredients, gluten, preservatives and trans fats.
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Krispy Kreme Doughnuts, Inc. has teamed up with General Mills' Betty Crocker brand to offer new Betty Crocker Cake Mix with Krispy Kreme Doughnuts’ Original Glazed flavor. The cake mix kit includes mix for a yellow cake and Krispy Kreme’s traditional glaze to top off the treat.
“Our fans are always trying to re-create Krispy Kreme Doughnuts’ classic glaze at home,” said Tony Thompson, president and chief executive officer of Krispy Kreme Doughnuts. “With this kit, they don’t have to try anymore. Now they can really do it. We’re excited to be able to bring this item to shelves and allow customers to have the iconic flavor of our sweet treats at home.”
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Inventure Foods’ Boulder Canyon brand is introducing a slimmer snack line called Real Thin Pop popcorn. The ready-to-eat popcorn features olive, avocado and coconut oil and is certified gluten-free and Circle K Kosher. Available in olive oil/white cheddar, avocado oil/sea salt, and coconut oil/sea salt, Real Thin Pop contains no artificial colors, flavors or preservatives and contains 110 calories per 4-cup serving.
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Herr Foods, Inc. is introducing an addition to its pretzel lineup: Herr’s Pub Style Sourdough Pretzel Thins. Made with naturally aged sourdough, the pretzels combine the crunch of sourdough with the brand’s classic thin pretzels.
“The thin pretzel has long been America’s favorite, and we set out to capture that experience, but with a new twist,” said Ed Herr, president of Herr Foods, Inc. “Now consumers are able to enjoy everything they love about a thin pretzel, with a hard sourdough pretzel crunch.”
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Deep River Snacks is delving into the flavored tortilla chip market with its new line of Honchos tortilla chips. Made with 90% to 100% organic ingredients, the chips contain no bioengineered ingredients or artificial ingredients and are certified gluten-free. Honchos are available in nacho cheese, ranch and peach habanero flavors; ranch and peach habanero are 100% organic and bear the U.S.D.A. Organic seal.
“To capture the better-for-you position in the flavored tortilla category the product has to deliver on bold flavor, otherwise it doesn’t matter how clean the label is,” said Jim Goldberg, founder and chief executive officer of Deep River Snacks. “It took us 5 years to perfect these recipes — never settling on either the taste or quality of the ingredients.”
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Pereg Gourmet is extending its line of gluten-free flours with five new offerings: Almond flour, banana flour, buckwheat flour, chickpea flour and coconut flour. All are gluten-free, non-dairy and certified kosher. The company also is offering farro flour, which is not gluten-free. The flours may be used as a 1-to-1 substitute for whole wheat flour in most recipes and are packed in resealable packages.
“According to industry statistics, sales of gluten-free products will exceed $15 billion by 2016, twice the amount of five years earlier,” said Gill Schneider, president of Pereg Gourmet. “Pereg is pleased to introduce an extended choice of gluten-free and ancient grain flour types, which offer health-conscious consumers more variety for delicious cooking and baking.”
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