Innovation is burgeoning in the breakfast food segment.
Flowers Foods, Inc. has expanded its Dave’s Killer Bread brand with the launch of English muffins. The muffins are available in two varieties: Killer Classic and Rockin’ Grains.
The Killer Classic variety has six grams of protein and eight grams of whole grains per muffin and features five grains: quinoa, spelt, rye, millet and barley.
The Rockin’ Grains variety has 20 grams of whole grains per muffin, which Flowers Foods claims is the most whole grains of any organic English muffin on the market. The muffins feature flax, sunflower, sesame, millet and quinoa.
Both products are certified U.S.D.A.-organic and Non-GMO Project verified.
General Mills, Inc. is adding to its Fiber One ready-to-eat cereal portfolio with the launch of Fiber One Strawberries and Vanilla Clusters. The new cereal is made with steel cut oats, vanilla clusters and strawberries.
Fiber One Strawberries and Vanilla Clusters contains 35% of the daily recommended value of fiber in every one-cup serving, General Mills said.
Five manufacturers and suppliers were issued patents.