Pretzels traditionally been positioned as a healthier snack alternative, but this product has untapped potential for innovation.

The latest twist on pretzels
By Beth Day
Growth opportunities for pretzels producers continue to expand.
Hershey wraps deal for pretzel companies
By Eric Schroeder
Combined purchase price was $1.2 billion.
Hershey’s venture into pretzels makes sense
By Dan Malovany
Marrying sweet with savory is a growing trend in snacks category.

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