Pretzels traditionally been positioned as a healthier snack alternative, but this product has untapped potential for innovation.

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FEMSA into baking with Valora acquisition
By Josh Sosland
Swiss company has US pretzel business.
The latest twist on pretzels
By Beth Day
Growth opportunities for pretzels producers continue to expand.
Hershey wraps deal for pretzel companies
By Eric Schroeder
Combined purchase price was $1.2 billion.

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