Pretzels traditionally been positioned as a healthier snack alternative, but this product has untapped potential for innovation.

Pretzels, Inc. launches premium offering
By Monica Watrous
Consumer insights led to development of almond butter-filled pretzels.
Hormel Foods launches soft pretzel bites
By Rebekah Schouten
Hormel Pretzel Bites and Cheese Tray debuts in the deli section.
Pretzel Pete introduces Seasoned Pretzel Pieces
By Taryn Parker
Pretzel snack company launches new combo flavors.

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