Hostess offering Transformers snack cake promotion

by Eric Schroeder
Share This:

IRVING, TEXAS — Hostess Brands, Inc. said it has partnered with Paramount Home Entertainment to offer consumers a chance to win a grand prize of $25,000 and several “Transformers: Dark of the Moon” prizes with the “Transform Your Treat” instant win game.

As part of the partnership, Hostess is introducing limited-edition Transformers-themed snack cakes featuring Optimus Prime, Shockwave, Bumblebee and Sentinel Prime from the movie, which was based on the Hasbro Transformers brand.

The snack cakes include Snoballimus Optimus Prime, which are Blue Hostess SnoBalls with red creme filling, and Chocwave Shockwave, which are Hostess CupCakes featuring red icing and metallic sprinkles.

The promotion will run from Sept. 12 to Oct. 16. More details are available at By entering the on-line sweepstakes, consumers may watch their snack cake convert like a Transformers robot for a chance to instantly win $25,000 or other prizes, including Xbox 360 consoles, Transformers: Dark of the Moon videogames for Xbox 360, “Transformers: Dark of the Moon” DVDs and one-year supplies of Hostess snacks.

“We’re excited to bring together the sweet taste of Hostess snack cakes and the out-of-this-world excitement of ‘Transformers: Dark of the Moon’ in our most action-packed Halloween celebration to date,” said Amy Clark, director of snack marketing for Hostess.

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.



The views expressed in the comments section of Baking Business News do not reflect those of Baking Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.