Wonder Bread Heroes campaign again under way
April 25, 2012
by Eric Schroeder
IRVING, TEXAS — For the second year in a row, Hostess Brands, Inc., through its Wonder bread brand, is partnering with the USO to celebrate ordinary Americans making extraordinary contributions to their families, communities and country with the 2012 Wonder Bread Heroes program. As part of the partnership, Wonder is inviting individuals to nominate American heroes in their lives for a chance to have $50,000 donated to the USO in the winning hero’s name. The Wonder Bread Hero winner also will receive $2,500 and a year’s supply of Wonder to enjoy with his or her family.
“The USO and Wonder bread are two great American classics,” said Tameika Miller, brand manager for the bakers of Wonder. “For more than 70 years, the USO has been making a difference in the lives of our American troops and their families. And for more than 90 years, Wonder bread has been a staple in American households and a family favorite. The Wonder Bread Heroes campaign gives us a chance to honor Americans making a difference in the lives of those around them while supporting the USO’s mission and the creative programs it offers.”
The contest is open April 25 through June 8, with winners announced on July 4. For more information, visit www.wonderbreadheroes.com, or pick up limited-edition, star-spangled packages of Wonder buns. The special all-American packaging, featuring the “Proud Supporter of the USO” emblem, is available on grocery shelves across the United States throughout the spring and summer.