Wording matters for antioxidants

by Laurie Gorton
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Packaging that describes a food as “rich in antioxidants” will prompt more buying decisions than the statement “antioxidants added,” according to Decision Analyst, a market research and analytical consulting firm based at Arlington, TX. In 2010, the group surveyed more than 16,000 people and found 40% would be more likely to buy products labeled as “rich in antioxidants.” The “antioxidants added” label appealed to only 25% of respondents.

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