Starbucks establishes beachhead in Jamaica

by Monica Watrous
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Starbucks Jamaica
Starbucks Corp. has opened its first store in Jamaica located at Doctor’s Cave Beach in Montego Bay.
 

MONTEGO BAY, JAMAICA — Starbucks Corp. has opened its first store in Jamaica, marking the entry into its 76th market globally. Located at Doctor’s Cave Beach in Montego Bay, the new cafe serves a broad range of Starbucks beverages and food, including signature handcrafted espresso beverages, as well as Starbucks Reserve Jamaica Blue Mountain whole bean coffee.

“As a company that has worked for many decades with Jamaica’s coffee growing communities, we are honored to have the opportunity to work our local business partner Caribbean Coffee Baristas to open our first store in the beautiful island nation of Jamaica,” said Ricardo Rico, Starbucks general manager and vice-president for Latin America and the Caribbean. “For Starbucks, this is an opportunity to build on more than 40 years of the best in-store experience to customers around the globe that is rooted in high-quality coffee and our engaged, knowledgeable baristas. Our new Starbucks Jamaica partners (employees) are ready to welcome customers, as we mark the beginning of this exciting chapter in the Caribbean market.”

This is the first of up to 15 locations slated to open in Jamaica over the next five years as part of Starbucks’ partnership with Caribbean Coffee Baristas Ltd., a joint venture between Ian Dear, chief executive officer of Margaritaville Caribbean Group, and Adam Stewart, deputy chairman and c.e.o. of Sandals Resorts International.

“As a leading Caribbean hospitality group, our achievements have always been guided by listening, responding and delivering on our customers’ expectations,” Mr. Dear said. “Bringing Starbucks, a globally recognized and respected brand, to our Jamaican shores, is a natural progression for us. We pledge to continue providing the high standards that we and Starbucks are known for. This is another occasion for us to create fantastic opportunities, for everyone involved, and to create another global platform for our locally-grown Blue Mountain Coffee. We know that this venture will be highly successful, and we look forward to an exciting future with Starbucks.”

Starbucks has operated stores in the Caribbean since 2002, with the opening of its first store in Puerto Rico’s Old San Juan. The company now operates in six Caribbean markets, including the Bahamas, Aruba, Curacao and Trinidad and Tobago.
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