Walgreens to offer Dr. Siegal's Cookie Diet products
February 16, 2010
by Eric Schroeder
MCLEAN, VA. — Dr. Siegal’s Direct Nutritionals, L.L.C., the global distributor of Dr. Siegal’s Cookie Diet brand products, has begun shipping cookies to more than 7,000 Walgreens stores throughout the United States. The move follows successful test marketing on Walgreens.com and at more than 200 Walgreens stores from coast-to-coast.
“We couldn’t be more pleased with the success our products have enjoyed at hundreds of Walgreens stores during the past few months and we’re confident that they’ll perform well chainwide,” said Matthew Siegal, president and chief executive officer of Dr. Siegal’s Direct Nutritionals, L.L.C. “When they finish arriving at more than 7,000 Walgreens stores over the next few weeks, Dr. Siegal’s Cookie Diet products will be available at nearly 10,000 retail outlets.”
The products previously were available at GNC, Samsclub.com, and independent retailers and physicians.
Created by Dr. Siegal in 1975, the cookies are used to control hunger by replacing morning and lunchtime meals. As part of the “Cookie Diet,” individuals eat six cookies a day and one meal at the end of the day.
In addition to the cookies, Walgreens.com also carries Dr. Siegal’s Cookie Diet brand shake mixes and Dr. Siegal’s latest book, “Dr. Siegal's Cookie Diet Book: How a Doctor and His Cookie Helped 500,000 People Lose Weight Fast.”