Rich Products launches Bettercreme whipped icings

by Eric Schroeder
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BUFFALO, N.Y. — Rich Products Corp. has added two new flavors to its in-store bakery sweet whipping icings line: Cookie Crunch Bettercreme with Chips Ahoy! and Lemon Bettercreme.

“High consumer awareness of the Chips Ahoy! brand, plus consumer-preferred Bettercreme whipped icing make for a winning combination, sure to drive bakery success,” said Ann Boyd, senior marketing manager for Rich Products. “One of Rich’s similar products, Cookies-n-Crème Bettercreme made with Oreo, is already a Bettercreme best seller.”

Rich’s said the Lemon Bettercreme icing features the Meyer lemon, which blends the traditional tart flavor of lemons with the sweetness of mandarin oranges.

“Store managers will love the boost this on-trend and delicious Meyer lemon flavor gives to bakery sales, and in-store cake decorators will like the fresh, contemporary, light-yellow color this lemon icing brings to the cakes in their bakery cases,” Ms. Boyd said. “The Meyer lemon flavor is a refreshing twist to the traditional lemon taste and is sure to drive incremental sales and profit.”

Rich’s first introduced the Bettercreme whipped icing line in 1978.

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