King Arthur adds to communications department

by Eric Schroeder
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NORWICH, VT. — Terri Rosenstock has joined King Arthur Flour as public relations coordinator. Ms. Rosenstock will be responsible for keeping King Arthur Flour in the news through work with traditional media and through events and outreach programs.

“Among all the candidates we considered, the mix of Terri’s personality and her experience in P.R. — including in the food world — made her the right person to succeed in this role,” said Tom Payne, marketing director at King Arthur Flour. “The addition of Terri to our team allows us to continue our commitment to being an information and education resource for the food editors and writers we’ve worked with for years, while at the same time expanding our reach into the realm of social media.”

Ms. Rosenstock began her career working in radio and has spent time in public relations and marketing for both for-profit and non-profit organizations, including three years at Tastefully Simple in Alexandria, Minn.

Additionally, Allison Furbish has been named web media coordinator. Ms. Furbish has worked in media relations at King Arthur Flour since 2005. In her web media position, she is focused on growing the company’s social media presence on Facebook, Twitter, with bloggers, and elsewhere; and on creating and maintaining compelling corporate content for the company’s web site.

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