Dunkin' seeking growth opportunities out West
Sept. 21, 2011
by Eric Schroeder
CANTON, MASS. — Dunkin’ Brands is recruiting franchisees for the markets of Denver and Colorado Springs, Colo.; Houston and Waco, Texas; Lincoln and Omaha, Neb.; Oklahoma City and Tulsa, Okla.; and Santa Fe and Albuquerque, N.M. The company expects that restaurants in these new markets will begin to open in early 2013.
“Dunkin’ Donuts’ plans for these markets is part of an accelerated yet disciplined growth strategy,” said John Dawson, chief development officer for Dunkin’ Brands. “We have generated considerable momentum in markets outside our core northeast markets and are excited to offer additional opportunities for both our existing and new franchisee candidates.”
In an effort draw in potential franchisees, Dunkin’ said it is offering special development incentives available in these markets, including reduced royalty fees for the first three years and an extra $10,000 in local store marketing.
“We are looking for qualified candidates with food service, operations and real estate experience to help grow the brand in these new market clusters,” Mr. Dawson said. “By joining our team, franchisees become part of a nationally established brand with over 60 years of experience and 95% brand recognition, receive the benefits of a multi-million dollar advertising fund in addition to world-class training and ongoing support, among many other benefits.”