Mrs. Fields, Interbake enter licensing partnership
July 18, 2012
by Eric Schroeder
RICHMOND, VA. — Mrs. Fields Famous Brands and Interbake Foods L.L.C. have signed a long-term licensing partnership under which Interbake Foods will become responsible for the manufacture and sale of Mrs. Fields branded pre-packaged cookies sold at retailers throughout North America. The agreement will take effect Oct. 29.
“We are thrilled to partner with Interbake Foods,” said Tim Casey, chief executive officer of Mrs. Fields. “For over 35 years, Mrs. Fields cookies have been producing smiles among consumers, and we know Interbake’s high-quality products will continue in this tradition. We look forward to a long and fruitful partnership.”
Kevin McDonough, president of Interbake Foods, added, “Interbake Foods is excited to add such a trusted and well-known brand to our existing offerings of high quality and great tasting cookies. This partnership is a great way to grow the brand and sales for our retail partners.”
Through its franchisees’ retail stores, Mrs. Fields is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world. Its franchise systems operate through a network of more than 950 franchised and licensed locations throughout the United States and in 23 foreign countries.
Interbake Foods is a baked goods manufacturer with more than 110 years of business experience, and it is the North American cookie and cracker division of Weston Foods. The division includes Interbake Foods in the USA and Colonial Cookies Ltd. in Canada. Interbake Foods consists of three business segments: retail private brands, contract manufacturing and Girl Scout cookies through the company’s ABC Bakers division.