Kraft files suit in India over Oreos brand

by Eric Schroeder
Share This:

NEW DELHI, INDIA — Kraft Foods Inc. has filed a lawsuit in the Delhi High Court against Indian biscuits and dairy company Britannia Industries for trademark and copyright violations of its Oreo cookies, according to an article in The Economic Times. In its suit, Kraft claims the lining, inner rings and florets and their placement on Britannia’s recently launched Treat-O biscuit are identical to the original Oreo cookies. Additionally, Kraft claims the brand name, Treat-O, with an emphasis on “O,” is inspired by Oreo. Kraft Oreo cookies have been imported and sold in India since being registered in the country in 1991. According to The Economic Times, Britannia has refused comment on the lawsuit.

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.








The views expressed in the comments section of Baking Business News do not reflect those of Baking Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.