Flowers launching new bread, snack cakes

by Eric Schroeder
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THOMASVILLE, GA. — Flowers Bakeries is planning a series of product launches over the coming weeks, including new bread products and snack cakes. In the bread aisle, Flowers is adding a fourth variety — Whitewheat — to the Nature’s Own Sandwich Rounds line. The rounds have 4 grams of fiber and 100 calories per serving. Additionally, Cobblestone Mill is expanding with a 100% whole wheat loaf packed with 16 grams of whole grain in a smaller, 16-oz size. In the snack cake aisle, Flowers is teaming with Hershey Co. to offer three items featuring Hershey’s chocolate: Chocolate Bells, Chocolate Chip Muffins and Chocolate Pie. The snack cakes will be sold under the Blue Bird and Mrs. Freshley’s brands. “These exciting new products scored high during consumer testing,” said Janice Anderson, vice-president of marketing at Flowers. “With our Whitewheat Sandwich Rounds and smaller-sized Cobblestone Mill loaf, we’re giving consumers what they’ve been asking for. Adding the great taste of Hershey’s chocolate and its strong brand recognition to three delicious snack items brings something new and fun to our cake line-up.”

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