Flowers Foods expands Special Mornings line
May 09, 2009
by Eric Schroeder
THOMASVILLE, GA. — Flowers Foods, Inc. has expanded its Special Mornings line of bagels, bread and English muffins to include six new varieties.
The new products are: Cinnamon Swirl Breakfast Bread; 100% Whole Wheat English Muffins; 100 Calorie Multi Grain English Muffins; 100% Whole Wheat Bagels; Blueberry Bagels; and Everything Bagels.
Four of the items contain at least 5 grams of whole grains per serving, with 100% Whole Wheat Bagels containing 60 grams of whole grain and 100% Whole Wheat English Muffins containing 24 grams of whole grain.
"Nature’s Own understands that consumers desire convenient breakfast options that provide essential nutrients but still taste great," said Sherry Harper, director of marketing at Flowers Foods. "We hope these new Special Mornings items will continue to bring families back to the breakfast table for the most important meal of the day."
Other products in the Special Mornings line include: Nature’s Own Cinnamon Raisin Swirl Bread; Nature’s Own Cranberry Raisin Swirl Bread; Nature’s Own Original Bagels; Nature’s Own Cinnamon Raisin Bagels; Nature’s Own Honey Wheat Bagels; Nature’s Own Original English Muffins; and Nature’s Own Honey Wheat English Muffins. The line was launched in 2008.
The suggested retail prices range from $2.49 to $3.19.