Green Mountain, Dunkin' in K-Cup partnership
Feb. 22, 2011
CANTON, MASS. — Green Mountain Coffee Roasters, Inc. and Dunkin’ Donuts have announced a promotion, manufacturing and distribution agreement that will make Dunkin’ Donuts coffee available in single-serve K-Cup portion packs for use with Keurig Single-Cup Brewers.
“We believe customers will be delighted to learn that ‘America’s Favorite Coffee’ will soon be able to be prepared in America’s fastest-growing single-cup brewing system,” said Nigel Travis, chief executive officer of Dunkin’ Brands and president of Dunkin’ Donuts. “By introducing Dunkin’ K-Cup portion packs and making them available exclusively in our restaurants, we are giving more people more occasions to enjoy Dunkin’ Donuts coffee and more ways to enjoy using their Keurig Single-Cup Brewing Systems. We believe this alliance of two brand leaders means incremental sales for G.M.C.R., for Dunkin’ Donuts and for our Dunkin’ Donuts franchisees.”
Starting this summer, Dunkin’ Donuts will offer 14-count boxes of coffee in single-serve K-Cup portion packs at participating Dunkin’ Donuts restaurants. G.M.C.R. will package the new product using coffee sourced and roasted to Dunkin’s specifications. The new product will be available in five flavors: Original Blend, Dunkin’ Decaf, French Vanilla, Hazelnut and Dunkin’ Dark. Participating Dunkin’ Donuts restaurants also occasionally will offer Keurig Single-Cup Brewers for sale.
“G.M.C.R.’s agreement with Dunkin’ Donuts is part of our strategy of aligning with the strongest coffee brands to support a range of consumer choice and taste profiles in our innovative Keurig Single-Cup Brewing system,” said Lawrence J. Blanford, president and c.e.o. “Dunkin’ Donuts has top-quality coffee, an extremely loyal customer base and impactful advertising programs. Combine those assets with consumers’ enthusiastic response to Keurig’s Single-Cup Brewing technology, and we believe this alliance represents a truly exciting opportunity for both companies with the potential to strengthen Keurig brewer adoption by consumers in one of the fastest-growing categories of the coffee industry.”
Financial terms of the deal were not disclosed.