Hostess donating $100,000 to breast cancer research
Feb. 8, 2011
by Eric Schroeder
IRVING, TEXAS — Hostess Brands, Inc. announced it will make a $100,000 donation through its Wonder bread brand to The Breast Cancer Research Foundation (B.C.R.F.) as part of its Wonder Heroes campaign, a national search for ordinary people making extraordinary contributions to their families, communities or country.
According to Hostess, the donation will be made in honor of America’s most inspiring mom, who will be selected from nominations received on Wonder’s Facebook page.
“As Wonder looks to celebrate the everyday heroes among us, we are extremely proud to make this contribution to B.C.R.F. honoring our Wonder Mom’s inspiring story and raising awareness for B.C.R.F. and this important cause,” said Stephany Verstraete, senior vice-president of marketing for the bakers of Wonder.
The winning mom will receive a grand prize of the title of “Wonder Mom,” her picture on limited edition packaging, a trip to New York City, a $1,000 gift card and a year’s supply of Wonder bread. Submissions for the Mom Hero category are now closed, but nominated moms and other featured heroes may be viewed on the Wonder Bread Facebook page. Fans may continue to nominate in the Wonder Dad and Wonder Patriot categories through Feb. 13.
Complete Wonder Hero contest rules may be found at www.wonderbread.com and at www.facebook.com/wonderbread.