Consumers mistaken on food sources of fiber
Feb. 24, 2011
by Jeff Gelski
BATTLE CREEK, MICH. – About 20% of American consumers incorrectly believe meats and seafood provide dietary fiber, according to a survey commissioned by Kellogg Co. Seventeen per cent said dairy products are fiber sources, also incorrect, and one in 10 incorrectly said fiber is in water.
Caravan Survey conducted the survey by contacting 1,006 adults in November of 2010.
In the survey, 80% said they believed they were getting enough fiber. Fewer than one in 10 actually meet the recommended daily intake of fiber, according to Kellogg. Fifteen per cent said they only need to eat fiber when experiencing irregularity.
According to Kellogg, evidence shows diets high in fiber help address health issues such as digestive health, weight management, diabetes, heart health and certain cancers.
“Our research indicates a need for further consumer education about where to find dietary fiber, and it is underscored by the dietary guidelines naming fiber a nutrient of concern,” said Lisa Sutherland, vice-president of Kellogg North America Nutrition. “The fact is the vast majority of Americans are failing to get even half of the needed 25 grams of fiber each day.”