Bellarise BellaSOFT organic bread softener
Bellarise is launching a new line of non-G.M.O. BellaSoft Organic bread softeners.
PASADENA, CALIF. — Bellarise has developed a new line of non-bioengineered/non-G.M.O. BellaSoft Organic bread softeners. The ingredients come with a 0.25% usage rate. The line includes standard, 2000 and 3000 variants. The bread softeners earned certification from Oregon Tilth (organic), Orthodox Union (kosher) and the British Retail Consortium (Global Food Safety Initiative).

The bread softeners are available for sampling and ordering.

Walt Postelwait, Pak Group, Bellarise
Walt Postelwait, president of Bellarise
“Organic food consumption in the United States increased by 30% between 2010 and 2014,” said Walt Postelwait, president of Pasadena-based Bellarise. “For industrial bakers, going clean label, organic and non-G.M.O. are important components of a successful strategy to develop a solid competitive advantage. Organic breads are becoming more and more popular with consumers and present an excellent opportunity to tap evolving markets.”