MACEDON, N.Y. – Robert Pim has been appointed to the newly created position of vice-president of sales and marketing at Fleischer’s Bagels, Inc. He will be based in Macedon, sit on the company’s executive management committee and report to Robert Drago, president.

Mr. Pim has more than 20 years of food industry sales and marketing experience. Most recently he served as vice-president of marketing at Prairie City Bakery, Libertyville, Ill. He also has worked for Sara Lee Corp., ConAgra Foods, Inc. and Rich Products Corp.

Mr. Pim received a bachelor in business administration in accounting from the University of Iowa and a master’s degree in marketing and finance from Northwestern University.