Along with its new branding launch, Mikesell's, Dayton, OH, adds two flavors to its potato chip family: Sweet Chili and Sour Cream on a Groovy Chip, and Reduced Fat Tuscan Spice. The latter variety pairs olive oil and sun-dried tomato with a hint of rosemary and herbs, and it contains 30% less fat than regular chips. A 10-oz bag retails for approximately $3.49.