Under its Sara Lee brand, Hillshire Brands Co., Downers Grove, IL, launches Lemon Pound Cake, the line’s first new pound cake loaf in more than a decade. A 10.75-oz “regular” size package retails for $3.99. Along with this introduction, the company reformulated its Butter Pound Cake to be more moist. It is available in the regular size as well as a 16-oz family size for $5.39. The company also relaunched its light pound cake as Light and Dreamy Pound Cake, which contains 80 Cal, 100% less cholesterol and 55% less fat than Butter Pound Cake. It is packaged in the regular size only.