THOMASVILLE, GA. — Laurie Ladd, a mother of six and baking enthusiast who lives in Goose Creek, S.C., has been named the winner of the first "Who is Mrs. Freshley" search. Mrs. Ladd will receive a $2,000 American Express gift card and may be featured in future merchandising for the Mrs. Freshley’s brand.

"I’m excited and honored to be selected as Mrs. Freshley," said Mrs. Ladd, who secretly was nominated by her husband, Serge Ladd. "Through the years, I’ve made baked goods an important family tradition and when homemade treats aren’t available Mrs. Freshley’s is the next best thing. Our family’s favorite Mrs. Freshley’s snacks are the multi-pack donuts — especially the crunch donuts."

Mr. Ladd said he nominated his wife for "her excellent baking skills and her love for our children."

"Laurie’s baked goods have become household favorites for many families in several states as our family relocated over the years with the Air Force," he said. "She certainly has left her mark on other families, but more importantly, has instilled a love for baking and cooking in our children that will last for many generations to come."

Brent Bradshaw, Flowers Foods’ brand manager, said the "Who is Mrs. Freshley" contest generated an overwhelming amount of entries from all over the country.

"We couldn’t believe the number of heart-warming nominations we received," Mr. Bradshaw said. "There were many deserving candidates but Mrs. Ladd stood out as truly embodying the ideals of the Mrs. Freshley’s brand — love of baking and love of family."

Mrs. Freshley’s fans can read more about the "Who is Mrs. Freshley" contest and Ladd family at or