ORRVILLE, OHIO — The J.M. Smucker Co. is sponsoring a new contest that encourages consumers to describe their morning routine. From March 8 through April 5, consumers are encouraged to visit www.snacknwaffles.com to select their favorite morning routine personality that most closely matches their own style. The first 10,000 qualified entries will receive a digital coupon for $1 off the purchase of any Smucker’s Snack'n Waffles brand waffles (while supplies last).

As part of the contest, 500 first-prize winners will be selected at random to receive a coupon for a free box of Smucker’s Snack’n Waffles brand waffles and one grand prize winner randomly will be selected to win $5,000 to make over his or her morning routine.

Additionally, Smucker’s has partnered with mom-of-seven Hannah Keeley, a lifestyle expert, author, and host of the national public television series, “Hannah, Help Me!”

“Everyone has a different way of working through the morning hustle and bustle,” Ms. Keeley said. “As a mom of seven, mornings can definitely be a challenge at my house so I’m excited to share my tried-and-true solutions to inspire moms and dads.”