PARSIPPANY, N.J. — B&G Foods, Inc. is introducing Cream of Wheat Cinnabon instant hot cereal. The product combines the nutritional content of Cream of Wheat with the taste of Cinnabon’s cinnamon rolls.
“This relationship illustrates a unique opportunity for Cream of Wheat in that it allows us to utilize the brand and flavor equity of Cinnabon to provide consumers an exciting new product that we are confident will be a success,” said David L. Wenner, president and chief executive officer for B&G.
The new product will come in boxes with ten 35-gram instant packets. Each packet is 100 calories.