It’s not quite BOGO (buy-one-get-one), but the advent of dual-product refrigerated snacks provides consumers with a combination of tastes, along with a fun factor that dates back to childhood days of dunking cookies in milk or sliding a chip into dip.
Some of the combinations, in terms of pairing and packaging, reflect the industry’s continual push for innovation among CPGs and equipment suppliers. One case in point is the Chia Pod from the New York City-based Chia Company USA, a dairy-free snack that marries chia seeds with coconut or almond milk. Varieties include mango, vanilla bean, dark cacao, banana, blueberry and, the latest flavor, coconut. The products are sold in a fully recyclable container with a built in spoon.
Another refrigerated snack that combines different types of ingredients comes from the venerable Yoplait brand of General Mills, Minneapolis. A recently introduced line of Yoplait Dippers combines nonfat Greek yogurt with crunchy snacks. Initial flavors include Vanilla Bean Greek Nonfat Yogurt + Honey Oat Crisps, Raspberry Chocolate Chunk Greek Nonfat Yogurt + Choco-Drizzled Pretzels, Caramelized Banana Greek Nonfat Yogurt + Choco-Drizzled Pretzels, Coffee Chocolate Chunk Greek Nonfat Yogurt + Cinnamon Crisps, Toasted Coconut Greek Nonfat Yogurt + Honey Oat Crisp and Chipotle Ranch Greek Nonfat Yogurt + Tortilla Chips.
In late 2016, parent company Kraft Heinz launched refrigerated snacks consisting of Philadelphia brand cream cheese and multi-grain bagel dips. The 2.5-oz dual-compartment pack is available in Brown Sugar and Cinnamon, Chive and Onion, Garden Vegetable, and Strawberry.
As 2017 unfolds, the refrigerated case may feature a greater variety of combination snack packages, given the unceasing interest in convenient snacking. In its latest report on snacking, the Hartman Group, Bellevue, Wash., found that 91% of consumers say they snack multiple times a day. The Port Washington, NY-based NPD Group, for its part, notes that consumers continue to rely on perceived “healthy” portable snacks to be part of breakfast, lunch and dinners, as well as between-meal grazing.