BOISE, IDAHO — Albertsons Companies on July 12 debuted O Organics Market in San Francisco and Washington. The virtual store is powered by Instacart and provides customers a selection of more than 3,800 organic, natural and “better-for-you” foods and beverages that may be delivered in as little as two hours. Albertsons said the initiative deepens its commitment to expanding its digital footprint.

“With nearly 3,800 items from O Organics, Open Nature, and other organic and natural brands, O Organics Market is another important step in our strategy to deliver customers what they want, when they want it,” said Shane Sampson, chief marketing and merchandising officer. “With such a broad selection of organic and natural products, customers will be able to order from exclusive items like Open Nature Sockeye Salmon and O Organics Mission Figs, to more commonplace products, like Dave’s Killer Bread and Annie’s Organic Fruit Snacks.”

Nilam Ganenthiran, chief business officer for Instacart, said the company is excited to expand its partnership with Albertsons by powering the O Organics Market.

“Their forward-thinking approach to meeting customer demand is exactly where the grocery industry is headed,” he said.

Shoppers in San Francisco and Washington may access the O Organics Market by visiting and entering their zip code.