Grain-based foods makers betting big on breakfast products.
Bimbo Bakeries USA
Bimbo Bakeries USA is expanding its Entenmann’s Little Bites line with a new Vanilla Naturally Flavored variety. The mini muffins are packaged in pre-portioned 190-calorie pouches.
The Kellogg Co.
The Kellogg Co.’s new Wild Berry Froot Loops are the first new flavor for the brand in 10 years. The cereal features a new, sweet and fruity berry taste, along with a new shape — a purple star.
Pinnacle Foods, Inc.
Pinnacle Foods, Inc. is introducing Mrs. Butterworth’s Breakfast for 1 pancake mixes. Designed to be microwaved in a mug, the mixes come in boxes of four packets and are available in four varieties: buttermilk, cinnamon roll, confetti and chocolate chip.
Post Holdings, Inc.
The Hershey Co.
Following the successful launch of Hershey’s Cookie Layer Crunch chocolate bars, the Hershey Co. is set to introduce new Hershey’s Waffle Layer Crunch bars featuring waffle cone pieces. Varieties include milk chocolate with strawberry-flavored creme and milk chocolate with dulce de leche-flavored creme.
Mars Wrigley Confectionery, a division of Mars, Inc., is introducing a range of M&M’s sweet and salty snack mixes. The M&M’s Milk Chocolate Mix combines M&M’s Milk Chocolate Candies, M&M’s Crispy Chocolate Candies, almonds and pretzel balls. The M&M’s Peanut Mix includes M&M’s Peanut Chocolate Candies, M&M’s Peanut Butter Chocolate Candies, peanuts and pretzel balls.
Nui Foods, L.L.C.