LOS ANGELES – Snack it Forward, L.L.C., a maker of better-for-you snacks, plans to acquire World Peas, a producer of legume-based savory snacks based in Austin, Texas. World Peas’ low-calorie, high-protein, high-fiber snacks contain coated peas and fava beans. After the acquisition, World Peas will operate within the Snack it Forward headquarters in Los Angeles.
Anish Seth, chief executive officer and founder of World Peas, will join Snack it Forward as president of Pulse Snacks. Terms of the deal were not disclosed.
Snack it Forward produces a line of Sunkist fruit and nut snacks.
|Nick Desai, chairman and c.e.o. of Snack it Forward
“The addition of World Peas to our snacking portfolio strengthens our healthy snacking positioning, opens up new exciting ingredient sourcing channels and gives us stake in the rapidly growing legume snack segment,” said Nick Desai, chairman and c.e.o. of Snack it Forward.
Mr. Sheth said, “As an innovator in the legume-based snack segment, World Peas has introduced flavored pea and favas to a loyal fan base of healthy-minded snackers. Joining the Snack it Forward family will help us jointly achieve our vision of delighting consumers with deliciously healthier snacks.”