LOVES PARK, ILL. — TH Foods, Inc. has unveiled a brand rejuvenation for its Crunchmaster gluten-free cracker brand, including a new logo and packaging redesign as well as two new product lines, three line extensions and a new seasonal product.
“Gluten-free is headed toward mainstream,” said Kim Holman, marketing director at TH Foods. “As interest rises among those with celiac disease, other gluten allergies, and the general public, we want to keep expanding our better-for-you cracker options with new products and exciting flavors.”
Crunchmaster’s new Protein Snack Crackers line contains plant-based protein from brown rice and chickpea flours. The vegan crackers provide 17 grams of whole grains and 5 grams of protein per serving and are available in three varieties: sea salt, roasted garlic and barbecue.
The brand’s second new product line, Tuscan Peasant Crackers, features “crunchy robust crackers with whole grains inspired by an old-world recipe,” TH Foods said. The crackers are 100% whole grain and contain no artificial colors or flavors. Varieties include rosemary, olive oil and sea salt, and garlic and Italian herb.
Crunchmaster is expanding its Multi-Seed and Multi-Grain cracker lines with new flavors, including Multi-Seed Artisan Cheesy Garlic Bread, Multi-Seed Signature Buttermilk Ranch and Dill and Multi-Grain Applewood Smoked Barbecue.
The brand also is launching a new seasonal cracker variety for fall 2017. New Savory Pumpkin Harvest crackers combine pumpkin and autumn spices with flax seeds and 16 grams of whole grains per serving.
In addition to the 10 new products, TH Foods also has debuted a new logo and packaging update for Crunchmaster.
“In an effort to strengthen the brand and refresh the look, Crunchmaster is introducing a new logo and packaging,” TH Foods said. “The new logo blends in some of the equities of the brand — the six-sided shape of the cracker along with symbolism for its grains. The packaging was made to look clean and contemporary while bringing forth the taste appeal of the product.”
Additionally, TH Foods is adding two new product lines to its Harvest Stone brand: Sprouted Hummus crackers and Sprouted Native Grains crackers.
Harvest Stone Sprouted Hummus crackers are certified U.S.D.A. Organic, Non-GMO Project verified, gluten-free, kosher and vegan. They contain no artificial flavors or colors and are available in two varieties: roasted garlic and za’atar.