CAMDEN, N.J. — Mark Alexander has named senior vice-president, chief customer officer and president of North America Baking and Snacking at Campbell Soup Co.

Mr. Alexander has been with the company since 1989 and has held marketing, sales and management roles in the United States, Canada, United Kingdom, Ireland, Australia and Hong Kong. Most recently he was president of Asia Pacific. He now will be responsible for Campbell’s global sales in North America, Europe and Asia Pacific and will oversee the Pepperidge Farm business.

Campbell also named Chris Delaney as president of Asia Pacific. Mr. Delaney has been with the company since 2004 as vice- president of international sales.

"I am delighted two dynamic executives will be leading these important organizations," said Douglas R. Conant, president and chief executive officer. "In the course of two decades at Campbell, Mark Alexander has consistently delivered strong results in a variety of global assignments. Chris Delaney’s broad international and emerging markets experience has been instrumental to our steady progress in advancing our businesses in Russia and China. I am confident both executives will continue to make important contributions."