LUDWIGSHAFEN, GERMANY — BASF now offers LycoVit 10 CWD/S, a vegetarian lycopene formulation designed to add red color and antioxidants to beverage and food applications. LycoVit, a nature-identical lycopene, is allergen-free.

Since it is dispersible in cold water, it is suitable for such beverages as lemonade, sport drinks, multivitamin juices, fruit-based drinks, ready-to-drink beverages, liquid supplements and meal replacements. It has been shown to work in such food products as dairy products, cereals and nutrition bars.