LA JOLLA, CALIF. — Bear Naked, an all-natural food and lifestyle company known for its whole grain granola and trail mix, is introducing a line of ready-to-eat cereals: Bear Naked 100% Pure & Natural Cereal.

Available in cranberry raisin and banana nut, the new cereals will contain wheat flakes, fruits, nuts, seeds and crunchy granola clusters. They also contain no artificial preservatives, artificial flavors, trans fats, cholesterol, hydrogenated oils or high-fructose corn syrup.

"The 100% Pure & Natural Cereal is an exciting new addition for us because we’ve been able to translate the winning combination of bold flavors and real ingredients found in our granola bar into a cereal," said Ryan Therriault, senior manager of brand marketing and innovation. "We wanted to provide a breakfast option for people who live an active yet natural lifestyle and want both positive nutrition and enjoyment in their food."

The cereal has a suggested retail price of $4.49.