MUSCATINE, IOWA — Grain Processing Corp. has launched a new corporate logo and updated its web site at The new logo retains the triangular shape of the old logo, but it reaches outward to signify the global nature of the company’s business. The logo’s three sections build upon one another with earth-tone colors that reflect the renewable sources as well as the natural essence that underscore GPC’s ingredients.

“We wanted to retain the look of GPC — because we’re very proud of our history — yet we also wanted our image to capture the innovative and progressive culture inherent in our company,” said Doyle Tubandt, president of GPC. “We’ve grown and changed over the years as a company, and it was time for our logo to change, as well.”

Mr. Tubandt added, “Anyone familiar with our current logo will instantly recognize the new logo as GPC. It’s familiar, yet modern and vibrant.”

The updated web site features better navigation tools and more information-rich segments on product and market information.

“We designed our new site from the user viewpoint,” said John Thorpe, vice-president of sales. “This will make for a much smoother user experience and streamlined way to find solutions for every day product development challenges.”