RIDGWAY, COLO. — The Wheat Foods Council has selected kinnaird+mangan as the organization’s new public relations agency. The engagement gives kinnaird+mangan responsibility for helping the W.F.C. raise awareness of the benefits of wheat foods.

The agency’s principals, Jula Kinnaird and Dave Mangan, will collaborate with Lisa Katic, R.D., president of K Consulting, a nutrition expert, for this project.

“The team at kinnaird+mangan has the experience and capability we are looking for to help us in our mission to promote consumption of wheat foods,” said Judi Adams, president of the W.F.C. “We are excited about tapping into their expertise to increase awareness and raise the profile of our organization among key message multipliers. Their industry knowledge, creativity, and relationships with the nutrition community provide the perfect partnership with the council.”

Before establishing kinnaird+mangan in 2009, Ms. Kinnaird held leadership positions with the National Pasta Association and the National Grain Trade Council.

“We look forward to working with the Wheat Foods Council to deliver a program that provides a strong value proposition, an important asset in today's competitive environment,” she said. “We believe our skill set aligns well with the Council's needs and can’t wait to get started on the campaign.”

Ms. Katic’s group, K Consulting, is based in Washington. She is an active member of The American Dietetic Association, the Society for Nutrition Education, the American Institute for Wine and Food, and the International Association of Culinary Professionals.

The search for an agency to represent the W.F.C. followed a decision last year to name Ms. Adams, who is president of the Grain Foods Foundation, to head the W.F.C.

Since 2005, Burson-Marsteller had served as the W.F.C.’s public relations agency of record.