WINSTON-SALEM, N.C. — Cindy Bay has been promoted to senior vice-president of U.S. franchises and company stores at Krispy Kreme Doughnuts, Inc. Ms. Bay most recently was senior vice-president of company store operations at Krispy Kreme for the past three years. Prior to joining Krispy Kreme, she was with McDonald’s Corp. for more than 25 years. Ms. Bay succeeds Steve Lineberger, who has decided to leave the company after July 29 to devote more time to personal priorities. Mr. Lineberger has served in various roles during his five-year tenure with Krispy Kreme, and is a member of the senior management team reporting to Jim Morgan, president and chief executive officer.