Earlier this year, the BEMA board of directors launched a new marketing initiative as an investment in the association’s members. The new campaign, under the banner “Value Added,” is designed to make the case that investing in a product or service from a BEMA member adds value to the purchaser’s business. The association launched the campaign and new logo this weekend at IBIE 2016.
As the leading association for bakery equipment, ingredient and solution providers, BEMA creates opportunities for members to invest in and strengthen the industry. This initiative is intended to speak directly to bakers and describe how buying from a BEMA member builds value in the supplier/customer relationship.
Kerwin Brown, BEMA president, said the services BEMA provides and the connections it creates offer opportunities for its members to be able to design better, cleaner and more efficient equipment, develop and sustain internal training programs, develop talent in sales and management, compete in the global market and work together to create unique solutions for their customers.
“The ad campaign and new brand reflect BEMA’s commitment to continue adding value to the industry through education, networking and the collaboration of experts,” he said.