Snacking has become a larger part of the American diet: a recent report by the NPD Group forecasts snacking to grow by 12 percent by 2024, continuing a trajectory that has been underway for several years. As consumers eat more snacks – including as meal replacements – their expectations for the quality and flavor of these snacks increases. Rather than seeking merely low cost and convenience, consumers now seek a more surprising and culinary flavor experience, and brands are responding. Download this white paper by Parker Products to learn how sophisticated palates are reshaping the snack industry.
