VICTORIA, AUSTRALIA — Select Harvests Ltd. has entered a five-year trademark licensing and distribution agreement with PepsiCo Foods (China) Co., Ltd. for the Lucky branded nuts, seeds and blends in China. Under terms of the deal, Select Harvests will produce and supply Lucky branded nuts, seeds and blends to PepsiCo, who will then market, sell and distribute the products in China.
“Entering the China market in partnership with PepsiCo is extremely exciting for Select Harvests and the Lucky brand,” said Mark Eva, general manager of the consumer division at Select Harvests. “Lucky has been a favorite brand of nuts and seeds in Australia for over 60 years. This allows Select Harvests to participate in the increased consumption of plant-based foods, nuts and seeds in China, which is accelerating as consumers become more affluent and knowledgeable about the nutritional benefits of nuts and seeds. Our partnership with PepsiCo, who are globally recognized for their marketing, sales and distribution capability, creates a remarkable opportunity for Lucky.”
Ram Krishnan, president and chief executive officer of PepsiCo Greater China, said the partnership builds on the company’s commitment to be “In China, For China, With China.”
“With the continued development of the Chinese economy, consumers have ever-more demand on healthy and nutritious products,” Mr. Krishnan said. “Entering into China’s nuts and seeds market is a crucial piece of our growth strategy, and we are delighted to be collaborating with Select Harvests to deliver this to China’s consumers.”