NORTHBROOK, ILL. — Wasa, part of the Barilla Group, has become the first crispbread brand to achieve 100% carbon neutrality. Carbon neutrality refers to achieving net-zero carbon dioxide emissions by balancing carbon emissions with carbon removal, or by simply eliminating carbon emissions altogether.
Wasa said it has spent the past nine years working to achieve net-zero carbon emissions by measuring and reducing its carbon footprint from field to shelf. The company said it has reached its goal by increasing the use of rail logistics for efficient delivery of ingredients and products, launching several energy saving projects, and buying electrical energy from renewable sources guaranteed by origin certificates.
“We’re proud to continue honoring our core values and commitment to the environment by stepping up for the planet and achieving carbon neutrality,” said Jean-Pierre Comte, president of Barilla Americas. “With Wasa celebrating our 100th anniversary this year, it’s more important than ever to continue looking to the future and ensuring we’re making a positive impact for generations to come.”
Wasa supports two main carbon compensation projects, including a rainforest protection project in Peru and a solar energy project in India.