PARSIPPANY, N.J. — B&G Foods, Inc. has agreed to acquire Robert’s American Gourmet Foods, L.L.C. dba Pirate Brands for about $195 million from VMG Partners, Driven Capital Management, Robert Ehrlich and others. The acquisition includes the Pirate’s Booty snack foods brand.
“We are delighted to add Pirate Brands, including the iconic Pirate’s Booty, to the B&G Foods family of brands,” said David L. Wenner, president and chief executive officer. “The acquisition of this business and its collection of growing natural snack foods marks the second addition to our snack foods portfolio since we entered the category last October.”
In May, B&G also announced it acquired the TrueNorth brand from DeMet’s Candy Co.
Pirate Brands includes Pirate’s Booty, Smart Puffs and Original Things.
The acquisition is expected to close in July, and Pirate Brands expected to have net sales of $80 million to $90 million annually after the business is integrated into B&G Foods.