NORWICH, VT. — David Waybright has joined King Arthur Flour Company, Inc. as regional sales and marketing manager for the upper Midwest region. Mr. Waybright most recently held a sales and marketing position at H.J. Heinz Co. since 2004.

“Joining King Arthur Flour is an opportunity to join a company that has been successful for over 200 years,” Mr. Waybright said. “They are 100% employee owned, 100% committed to quality and focused on the needs of the consumer and customer. Speaking with the team and visiting the campus I noticed an incredible level of engagement across the entire organization.”

Mr. Waybright has worked in the consumer packaged goods industry for the past 15 years, holding various positions in sales and category management representing brands such as Kodak and Heinz.

He received a bachelor’s degree in business from Concord College in Athens, W.Va., and a master’s degree in business administration from the University of Pittsburgh Katz School of Business.