TORONTO — Marty Provost has joined Taste of Nature Foods Inc. as managing director. In this role, Mr. Provost will oversee and lead Taste of Nature’s efforts in the United States.

“Marty is a seasoned leader with deep experience within the consumer packaged goods industry,” said Steve Diakowsky, president and chief executive officer, Taste of Nature Foods, Inc. “We are thrilled to have him on our executive team, leading the company’s efforts in the United States as we continue to introduce new consumers to our one-of-a-kind, delicious and wholesome organic snack bars.”

Mr. Provost most recently was senior division vice-president, sales at Annie’s Inc. He also has held executive roles at The Hain Celestial Group, Inc., Del Monte Foods and Borden Inc.