PARSIPPANY, N.J. — Post Foods, L.L.C. is extending its Great Grains brand beyond the cereal aisle with the launch of new granola and snack mix products: Great Grains – The Bar Undone Granola Snack Mixes and Great Grains Granolas.
Both new products, the first non-cereal Great Grains offerings, are made “with less processed ingredients for more wholesome nutrition in every handful,” according to Post. Each serving of Great Grains Granola Snack Mix has at least 8 grams of protein and 4 grams of fiber. The snack mix will be available in two varieties: cranberry, nuts and seeds and dark chocolate nut. Each serving comes in a portable grab-and-go pouch.
One half-cup serving of New Great Grains Granola contains at least 26 grams of whole grains. Verified by the Non-GMO Project, Great Grains Granola is available in two flavors: Super Nutty and blueberry flax. Great Grains Granola Super Nutty has 9 grams of protein per serving and is seasoned with cardamom, fennel seed and nutmeg.
“At Great Grains, we believe when it comes to healthy eating, the secret is, there is no secret,” said Mangala D’Sa, brand director for Post Great Grains. “A fad-free diet, complete with wholesome, nutritious foods such as Great Grains cereals, new Great Grains — The Bar Undone Granola Snack Mix and new Great Grains Granolas with real fruit, nuts and seeds, is key to healthy eating.”
In connection with the product introduction, Post is launching a campaign on Jan. 1 at the Great Grains Facebook page where Americans can resolve to go “fad-free” in 2015. For every pledge taken, Post will make a donation to the AmpleHarvest.org campaign, a non-profit aimed at diminishing hunger and malnutrition in America through education, empowering growers to share excess fruit, vegetable, and grain harvest with the needy in their communities.