Carlos Hernandez has been named sales manager for the West coast region for Rheon.

TOKYO — Rheon has hired Carlos Hernandez as sales manager for the West coast region. In this role, he will bring his 27 years’ experience in the baking and operations industries to bear as he provides service to Rheon’s customers. Mr. Hernandez already has extensive experience working with Rheon machinery from previous roles.

Prior to joining Rheon he was vice-president of operations at Cusano’s Baking Co., and earlier was director of operations at Lantmannen Unibake USA, plant manager at Harvest Time Bread Co., and production manager at La Brea Bakery.