TORONTO — Ace Bakery has introduced River Road Bakehouse, a new lineup of artisan baguettes, ciabatta buns and bread loaves for distribution across the United States. The products will be available at Meijer, Publix, TOPS, Food City and Roche Bros.
River Road Bakehouse bread is made at zero-waste bakeries, and the U.S. launch of the products coincides with the brand’s mission to help reduce the nation’s food waste problem, the company said.
“Food waste is a fundamental problem in the U.S.,” said John F. Kennedy, vice-president of marketing at River Road Bakehouse. “The launch of River Road Bakehouse and the #RoadtoZeroFoodWaste program is an engaging way for consumers to try great bread and think twice about food waste reduction.”
River Road Bakehouse has partnered with the University of Guelph, an Ontario-based agricultural institution known for its work in food waste, with a $15,000 donation to the Guelph Food Waste Project. The partnership will support food waste research aimed at uncovering new and actionable insights that will contribute to reducing food waste across North America.
Additionally, River Road Bakehouse is teaming up with 12 non-profit organizations across North America, each with a goal to reduce food waste. To support the organizations, River Road Bakehouse has developed a food waste quiz on its web site, with the company donating 25c for every completed quiz and an additional 25c for each quiz shared by the user on social media.
“We’re a brand with a purpose and a promise,” Mr. Kennedy said. “Our purpose is to help drive the conversation about food waste, and while doing so we promise the very best tasting quality artisan bread by offering an Artisan Taste Guarantee.”